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GenZ's abstract perspective turned sonder. SUBBOX imprisons a world you create yourself. A little bit of everything every month. Subscribe now for monthly boxes. Buy one time boxes on trial.

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We go through a number of emotions with subscription boxes. There’s anticipation (eagerly awaiting the delivery of the box), curiosity (what will the box contain?), surprise (upon opening the box) and joy, delight, satisfaction and sometimes disappointment upon discovering the array of products contained within the box.

The cycle then starts all over again with anticipation of the delivery of the next box. 

Our motivation to subscribe to these boxes can be explained through the powerful rush of dopamine that is secreted, both when there is anticipation of a reward, and when the reward is actually delivered. This is the same rush that is experienced by gamblers and it is based on Burrhus Skinner’s theory of operant conditioning.

Operant conditioning centres around changes in behaviour due to either negative or positive reinforcement. In the case of subscription boxes, the reinforcement is positive.

However, Skinner also found that one of the most powerful forms of positive reinforcement (getting subjects to do what you want them to do) occurs when there is a variable ration of reinforcement or a “reward uncertainty”, and this is where the analogy with gambling comes in.

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SUBBOX confines sonder. A lousy throw at reminding humanity the happiness that lies within this emotion and how a rumour named 'onism' is a mere manipulation to confine it. The TNBC exclusive project aims to make millions of people feel alike every month at the same time. Discover several and more categories that we turn into reality at your service. Now featuring 'TNBC SPOTLIGHT', 'Somebody's Nobody' and monthly themed boxes.

Young Adulthood, ages 14-18, is a developmental stage of late adolescence when young people are transitioning out of child/adolescent focused systems and into adult focused systems.  

SUBBOX now features an exclusive 'ya' edition combining creation, wisdom and mystery every month. 

Subscribe to or buy a trial based subbox now.

The Box

They shared a perception of "feeling in between"--knowing they were pulling clear of the struggles of adolescence - starting to feel responsible for themselves, but still closely tied to their parents and family. 

These youngsters reported pondering their personal identity, a theme that surprised Arnett, who thought most would have settled that question as adolescents.

Dedicated to ages 18 through 30, SUBBOX now features an 'ea' edition combining creation, wisdom, mystery and an endeavour at settling 'the in-between'. Subscribe to or buy a trial based subbox now.

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